Effective Date: April 25, 2025
Last Updated: April 25, 2025
Welcome to FireSafe.live. We are committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly. This Privacy Policy outlines how we collect, use, and safeguard your information when you use our website and services.
1. Who We Are
FireSafe.live is owned and operated by FireSafe AI Inc., a Canadian company providing AI-powered wildfire risk monitoring, detection, and prevention technologies.
For questions regarding this policy, you may contact us at:
Email: privacy@firesafe.live
Address: 10235 101 St NW #2400, Edmonton, AB T5J 3G1
2. Information We Collect
a. Information You Provide
- Contact information (e.g., name, email address, phone number) when submitting a form, creating an account, or contacting us.
- Account details if you register or log in to our dashboard.
- Feedback or support inquiries submitted through our platform.
b. Information Collected Automatically
- Device and browser details (e.g., IP address, browser type, OS)
- Usage data (e.g., page visits, interactions, session durations)
- Geolocation data, when enabled by your device or browser.
c. Information from Third Parties
We may receive data from partners or external platforms that help us enhance our services or reach users.
3. How We Use Your Information
We use the information we collect to:
- Provide, personalize, and improve our services
- Communicate with you, including responses to inquiries or account notifications
- Monitor system performance and usage
- Send marketing and promotional communications (where permitted)
- Run remarketing, retargeting, and advertising campaigns on platforms such as:
- Google Ads and Google Analytics
- Meta (Facebook and Instagram)
- LinkedIn Ads
- HubSpot CRM and Email Marketing
We may combine data from different sources to improve targeting, content relevance, and service quality.
4. Sharing and Disclosure
We do not sell your personal data. We may share your information with:
- Trusted service providers and tools (e.g., HubSpot, Google, Meta, LinkedIn) that assist with analytics, marketing automation, and advertising
- Contracted partners, such as emergency services or municipalities, if relevant to wildfire alerts and monitoring
- Legal authorities, as required by law
All third-party providers are required to maintain strict confidentiality and data protection standards.
5. Marketing and Communication Preferences
You may receive emails, alerts, or messages from us regarding updates, promotions, or insights. You may opt out at any time using the unsubscribe link in our communications or by contacting us at privacy@firesafe.live.
We also use tracking technologies and pixels (e.g., Meta Pixel, LinkedIn Insight Tag, Google Tag Manager) to understand behavior and serve personalized ads.
6. Data Security
We take data protection seriously and apply industry-standard encryption, secure access controls, and regular security monitoring to protect your data.
7. Your Rights
Depending on your location, you may have rights to:
- Request access to your personal data
- Correct or delete your information
- Withdraw marketing consent
- Object to certain processing
To exercise these rights, contact: privacy@firesafe.live
8. Cookies and Tracking
We use cookies and similar technologies to personalize content, analyze traffic, and serve ads. These may include:
- Essential site cookies
- Analytics cookies (e.g., Google Analytics)
- Advertising cookies (e.g., Meta, LinkedIn)
- CRM tools (e.g., HubSpot tracking)
You can manage or disable cookies through your browser settings or cookie consent banners.
9. Data Retention
We retain your data as long as necessary for the purposes outlined here or as required by law.
10. International Transfers
We may process and store your data in countries outside your own, including the U.S. and Canada. We apply appropriate safeguards to protect your data under applicable laws.
11. Children’s Privacy
Our services are not intended for individuals under the age of 13. We do not knowingly collect data from children.
12. Updates to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available at firesafe.live/privacy with the updated date noted at the top.
13. Contact Us
For questions, data requests, or complaints, contact:
Email: privacy@firesafe.live
FireSafe AI Inc.
10235 101 St NW #2400, Edmonton, AB T5J 3G1